RESET is a comprehensive rebuilding program for the Pacific Palisades, created by Builders Workshop, a licensed general contractor with decades of luxury residential experience in greater Los Angeles.
Inspired & Designed by Los Angeles’ Best
In collaboration with leading Los Angeles architects, the program offers four ready-to-submit home designs by four of LA's most respected residential architecture firms – EYRC, Montalba Architects, RIOS, and Woods + Dangaran. Inspired by the legacies of Joseph Eichler and Ingvar Kamprad, RESET bridges the legacy of the Palisades with the promise of what's next, thoughtfully designed, built with care, and ready to rebuild the neighborhood with intention.
Resilient and Ready
Every RESET home is built with cold-formed steel framing produced by Ghost Factory through an offsite micro-factory system, delivering non-combustible, WUI-compliant construction with fire-rated assemblies, comes with pricing transparency and an accelerated path to occupancy.
In partnership with Marsh McLennan, RESET homeowners receive a written commitment from multiple A-rated carriers for builder's risk and permanent homeowner coverage following Certificate of Occupancy solving the insurance gap that has stalled rebuilds across the Palisades. Plans are ready to submit, pricing is transparent, and the path forward is clear.
Features
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We believe cold-formed steel is the most resilient and cost-effective structural system for rebuilding in fire-prone areas. This is why we partnered with Ghost Factory.
All steel framing is manufactured using ICC-ES certified machinery, ensuring both code compliance and precise dimensions.
Our materials are sourced from recycled U.S. steel and meet WUI and Chapter 7A ignition resistance standards, effectively eliminating structural fuel load and minimizing the risk of fire spread.
Furthermore, its dimensional stability and non-organic composition prevent warping, shrinking, and mold growth, making it a reliable and durable choice.
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Every home framed with Ghost Factory’s cold-formed steel framing system has written commitment from Marsh McLennan that multiple underwriters are prepared to offer both builder’s risk and permanent placement coverage following Certificate of Occupancy.
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Our cold-formed steel framing system supports multiple fire-rated assemblies, including options rated up to 3 hours, to meet code and enhance overall fire resilience.
Specific assembly details vary and are developed in coordination with each project team and architect.
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Our Signature Plans are designed to target a total build cost of approximately $600 to $800 per square foot.
This estimate includes soft and hard costs for vertical construction only. Any site-specific costs such as landscaping are excluded and will vary by project.
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Ghost Factory’s localized, mobile micro-factory uses ICC-certified cold-formed steel machines to produce steel framing with accuracy and consistency.
Structural walls are assembled in a controlled environment offsite, improving quality and reducing time installing on site.
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Offsite steel framing production begins while foundation construction is underway on site, reducing overall build time.
The on site phase is faster and more coordinated than traditional framing, leading to framing durations that are up to 50% shorter.
Built by Builders Workshop
Builders Workshop was built to align vision with execution.
Founded on the belief that great architecture demands disciplined delivery, BW exists to bridge design ambition and construction precision. We combine deep craft with a systems-level approach, bringing technology, rigor, and care to the delivery of complex, high-performance homes.
Known for executing architecturally ambitious work across Los Angeles, we operate as true collaborators, guiding projects from concept through completion with clarity, accountability, and respect for the personal nature of the work.
How to Work With Us
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Start by selecting the approach that fits your project:
Custom Home - You have your own design or want to work with an architect to create something unique. Builders Workshop can guide you through our process and connect you with our network of expert consultants.
RESET Signature Home - You want a proven design framework that balances architectural character with Palisades context, built for wildfire resilience and optimized for cost-effective construction.
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Step 2: Select Your Design
For Custom Home clients - Meet with our team to discuss your vision, site, and budget. We'll help you select an architect from our network or work with your existing designer to develop plans.
For RESET Signature Home clients - Browse our collection of architect-designed plans and select the framework that fits your lot and lifestyle. Each design can be personalized while maintaining the cost and timeline benefits of a proven approach.
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Schedule a conversation with our team by submitting a request via our contact form. We'll learn about your needs, project, answer your questions, and outline what comes next, whether that's refining your design, reviewing your lot, or getting a preliminary estimate.
Your Questions, Answered
If you have further questions, contact us below and we’ll follow up with you directly.
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We offer two paths to building your home in the Palisades:
Custom Homes — For clients with their own design vision, we bring deep expertise in high-quality custom construction throughout the Palisades and greater Los Angeles. Our team connects you with trusted consultants and guides you through every step, specializing in cold-formed steel framing that delivers durability, beauty, and innovation.
RESET Signature Homes — Developed with top Los Angeles architects, RESET is our context-sensitive design framework for Alphabet Street homes on 40-60 foot wide lots. Inspired by Joseph Eichler and Julia Morgan, these homes honor the Palisades' architectural heritage while embracing modern design. Every RESET home is built for wildfire resilience, optimized for steel framing, and designed to meet strict insurance requirements without compromising on quality.
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Homes framed with our steel framing system can qualify for lower builder’s risk and homeowner premiums through Marsh McLennan due to their non-combustible nature. If you decide to rebuild with RESET, we will help coordinate that process with our partner.
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You are free to choose your insurer. We’ve partnered with Marsh McLennan to confirm that multiple A-rated carriers recognize our system and are prepared to underwrite homes built this way.
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RESET Signature Homes are designed to be cost-efficient while meeting enhanced performance standards for fire resilience and durability. Target build costs for these homes typically range from $700–$900 per square foot to deliver a complete home. This range does not include site-specific expenses like grading or landscaping. Final pricing depends on the lot conditions, jurisdictional requirements, and selected finishes.
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Most RESET homes are completed in 12 to 15 months from permit issuance. Our steel framing system accelerates structural installation, but the overall timeline will depend on design complexity, site conditions, and your selected scope of work.
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Yes. Our steel systems have been used in post-disaster rebuilds across the U.S. While no material is fully fireproof, our framing is non-combustible and meets code requirements for high-risk zones.
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We have multiple compliant wall assemblies that include a thermal break and sheathing compatible with cold-formed steel. Specific configurations vary based on project requirements, but tested assemblies are available that support up to a 3-hour fire rating. Final assembly details should be coordinated with your architect and project team to ensure compliance and performance.
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We use non-combustible sheathing materials that are compatible with cold-formed steel. These alternatives meet the structural and fire-resistance needs of modern building codes.
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That depends on the outcome of a structural review by a licensed engineer. Fire can compromise the integrity of concrete and embedded steel, even if the foundation looks intact. If the existing foundation is determined to be structurally sound, we can coordinate with your design team to integrate it into the new build. If not, a new foundation will be required before framing can begin.
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No. Cold-formed steel is a high-strength structural material designed to meet building code requirements for load, wind, and seismic performance. While individual members are lightweight, they are engineered for structural use and cannot be bent by hand under normal conditions. Once installed, the system forms a rigid, braced assembly that performs comparably to, or better than, traditional wood framing.